IdeaJam Case Study: Winn-Dixie Stores, Inc.

Category case study ideajam

IdeaJam idea and innovation management software

Today we posted a case study about Winn-Dixie Stores which used Elguji's cloud based IdeaJam services. Elguji Partner Simplified-Technology-Solutions worked with Elguji and Winn-Dixie to make their jam a success.

Winn-Dixie Stores, Inc., a regional grocery chain of nearly 500 stores based in the Southeast United States and headquartered in Jacksonville, Fla., rolled out a new strategic frame work called the WINN-ing Way in mid-2011. Through this the company introduced a new company vision and new set of values and promises to key stakeholders. Communication to and feedback from the chain’s 46,000 team members, most in stores scattered across five states, was critical to the campaign’s success.

Winn-Dixie partnered with Elguji Software to establish an online forum to allow team members across the company to come together in a LIVE online discussion to exchange ideas and give feedback on the WINN-ing Way.


Team member response was very positive. “IdeaJam is one the BEST things I have ever taken part of in my 25 year career with Winn-Dixie!” one Team Member commented. “I am very excited about Winn-Dixie’s future, and proud to be part of it and am ‘In it to Winn It!’ THANK YOU!”


Winn-Dixie’s leadership has already implemented several of the ideas received and many of the others have been turned into active projects and initiatives.

Read the Winn-Dixie IdeaJam Case Study >