IdeaJam Case Study: Winn-Dixie Stores, Inc.

Category case study ideajam
IdeaJam idea and innovation management software

Today we posted a case study about Winn-Dixie Stores which used Elguji's cloud based IdeaJam services. Elguji Partner Simplified-Technology-Solutions worked with Elguji and Winn-Dixie to make their jam a success.

Winn-Dixie Stores, Inc., a regional grocery chain of nearly 500 stores based in the Southeast United States and headquartered in Jacksonville, Fla., rolled out a new strategic frame work called the WINN-ing Way in mid-2011. Through this the company introduced a new company vision and new set of values and promises to key stakeholders. Communication to and feedback from the chain’s 46,000 team members, most in stores scattered across five states, was critical to the campaign’s success.

Winn-Dixie partnered with Elguji Software to establish an online forum to allow team members across the company to come together in a LIVE online discussion to exchange ideas and give feedback on the WINN-ing Way.


Team member response was very positive. “IdeaJam is one the BEST things I have ever taken part of in my 25 year career with Winn-Dixie!” one Team Member commented. “I am very excited about Winn-Dixie’s future, and proud to be part of it and am ‘In it to Winn It!’ THANK YOU!”


Winn-Dixie’s leadership has already implemented several of the ideas received and many of the others have been turned into active projects and initiatives.

Read the Winn-Dixie IdeaJam Case Study >


Pursuing innovation through open dialogue with customers using virtual collaboration: A new IBM IdeaJam case study

Category case study gsx elguji ideajam
IdeaJam idea and innovation management software

IBM recently published a customer case study about GSX's use of Elguji's IdeaJam. Antoine Leboyer, CEO, GSX said “We never set a goal to be ‘social.’ We just focused on what was key to ensuring our success, which I believed was improved collaboration with customers.”

Here's what's in the case study:

The need:

GSX, which provides monitoring and management solutions for collaboration platforms, is in a rapidly evolving marketplace. Like most companies, core internal players had always provided the vision for GSX’s new product development. Given competitive pressures and customer needs, however, GSX sought a way to more rapidly and effectively iterate products based on customer input.

The solution

GSX turned to a platform called IdeaJam, which was developed by Elugi using IBM Lotus® Domino® software. The platform provided an easy way for GSX to open up an ongoing dialogue with key customers about new product features and capabilities that are needed to address key business challenges. IdeaJam also integrates with IBM Connections software, so users can create custom portal pages, share profile information and more.

The benefits:

  • Enabled GSX to more rapidly develop new products and services that customers need, helping drive growth and profitability
  • Started dialogues between GSX and customers, as well as among GSX customers about common challenges, helping increase customer satisfaction
  • Resulted in a better ongoing alignment of product features and capabilities with customer needs, helping improve competitive advantage

Download the GSX IdeaJam case study and other IdeaJam case studies.


The Problem – Create a WOW experience for Kelly’s customers and candidates

Category case study ideajam
We have just posted a new IdeaJam Case Study about Kelly Services use of IdeaJam:

There are thousands of unique staffing firms in the U.S. Differentiating yourself can be a daunting task. As a global workforce solutions company with over 8,000 full time employees and 700,000 contract employees, Kelly needed a global platform to generate ideas on improving the “experience” of their key stakeholders: customers, candidates, and workforce suppliers.


Kelly invested in an on-line ideas & innovation management technology and benchmarked other companies on best practices in managing collaboration. Executive sponsors were enlisted to review and prioritize ideas in five key areas: customer experience; candidate experience; supplier experience; employee experience and cost savings. Named “IdeaHub”, the platform was launched on the company’s global intranet in December 2008. Kelly executives also inserted their own ideas to generate conversation and drive adoption. A team of moderators monitored and escalated ideas that generated over 100 votes and kept the company apprised of ideas that were being implemented. Executive messages also frequently included a link to IdeaHub so that the employees could immediately react by posting their ideas.

Read the Case Study (PDF) >

Elguji's IdeaJam Case Studies


The United States Department of Agriculture - Case Study

Category ideajam case study
A few days ago we blogged about the Lotus Knows Ad Campaign Case Study and, now we are happy to share the Case Study for the United States Department of Agriculture and how they used Elguji's IdeaJam product.

During the economic downturn of 2008 President Obama challenged all US Government employees to make cost saving suggestions for the annual US Budget process. This was part of a larger effort to ensure that the US Government agencies invested taxpayer dollars in programs and initiatives that have proven records of success and fix or end programs that do not. The USDA needed to reach out to all of it's employees to find ways to reduce wasteful spending.

View the case study (PDF) >


The Lotus Knows Ad Campaign - Case Study

Category ideajam case study
Elguji has been witnessing company after company innovating with our products and, in particular IdeaJam. We have put together a series of case studies that are available on our web site. The first one we want to share with you is the Lotus Knows IdeaJam that took place in August 2009. Putting together public case studies is also a requirement for IBM Business Partners participating in the Business Partner Advisory Council which Elguji is a member of.

View the case study (PDF) >